Theme of the Year: Human-Centred Design

The challenge for designers in today’s globalised society goes beyond creating spaces that meet the ever-evolving needs and demands of users – from an emotional, social and economic point of view – the spaces must also provide a sense of security, accessibility and opportunity for the users. This calls for a holistic approach for your design, keeping the dwellers of the space in mind.

The selected theme for the year is “Human-centred Design”. Human-centred design is about cultivating deep empathy for the people you’re designing for: generating ideas and sharing what you’ve made and, eventually, putting your innovative new solution out in the world.

The challenge herewith lies in showcasing a new approach towards innovation by incorporating the Design Thinking while also taking into consideration a human-centred perspective when solving problems through design.

A human-centred design consists of three phases

:

This stage rests on the removal of any preconceived notions you might have about your users, but learning about their needs through careful observation. During this stage, you need to keep in mind that your design is never about the object. Rather, try to further understand the needs of users and how you can bring to them the best solution.

Your design should be one that begins with a critical thinking process that includes visualising, brainstorming, and discussing all the potential solutions through your design. During this stage, documenting all ideas is important to help you further tap into your creativity.

In your physical prototype, your design solutions should focus on positively impacting the lives of its users: a by-product of two co-existing components that are “artistic” and “social”. During any design process, the development of practical instruments is a key element for an effective integration of user-derived data in the final outcomes.

At least 3 but no more than 4 boards are to be submitted, based on the digital copy.
Board 1 must show existing site photos (if applicable), property/site developer (if applicable), floor plan, elevation, furniture layout plan and site analysis.
Boards 2, 3, and 4 must show 3D perspectives with Nippon colour chips and codes.
The digital version of the A2 boards of the project must be saved in a CD/DVD with a folder named “Presentation Board”, and file name set as “Your Name – Board 1”.

Upload a photo of yourself.
Individual perspectives of the project must be at A4 size (minimum). These files must be saved in a folder titled “Perspectives”. The JPEG file should follow the naming convention based on “area”. For example: Living room, Lobby etc.
All image files must be at least 300 dpi in JPEG format ONLY

Label all areas of floor plan
Perspectives in A2 Boards 2, 3, and 4 must be in A3, A4 or A5 sizes and pasted on the boards.
*For manual submission
The Entry Form must be attached or affixed as a cover page when submitting the entry in a CD/DVD.
*For manual submission
Submissions should not have the participant’s profile and education institution details on top of the presentation board to ensure anonymous judging of the competition.

All colours used in the project must be from Nippon Paint’s product range.
All colours used in the design must be clearly illustrated with Nippon Paint’s colour names, colour codes, and product ranges.
You can download Nippon Paint’s colour chips here.

Must be no more than 800 words
Should be submitted as a Microsoft Word file
Must be included in a CD/DVD during submission

All projects must start with the project title and theme/concept

All completed entries must be submitted by October 30 2020.

For enquiries please contact :

Ms. Soo Ngah Sum, 016 515 9958, soo@theredtag.com.my
Ms. Victoria Su, 016 281 6866, victoria@theredtag.com.my
Ms. Veronica Lee, 016 291 9443, veronica@theredtag.com.my

Complete the entry form and attach the form with your CD/DVD.

Your design concept statement should be included with the CD/DVD.

Please ensure your CD/DVD contains:

a. A folder named “Presentation Board” which has JPEG files of your presentation boards at 300dpi and named “Your Name - Board 1.jpeg”, “Your Name - Board 2.jpeg”, “Your Name - Board 3.jpeg”, etc.

b. A folder named “Perspectives” with each perspective file in JPEG format, set at 300dpi and named appropriately (e.g. “Living Room” or “Lobby”).

c. Your recent personal photo in JPEG format set at 300dpi with your name set as the file name (e.g. “Participant Name.jpeg”).

Mail the entry form and CD/DVD to:

Ms. Soo Ngah Sum
soo@theredtag.com.my

Ms. Victoria Su
victoria@theredtag.com.my

You can submit your online entry here.

Does your design concept statement address these questions?

How will your future-proof design concept solve and/or benefit the communities and societies around it?

How do you envision the ecological, sociological, and technological aspects that may contribute to the well-being of humanity?
What is your design’s impact on the environment based on its concept, materials, maintenance, energy usage and water and waste management?
In your opinion, what is the one key component that must exist in future-proof designs?

Your Research Process

What was your research methodology?
Who was your main source of information and/or inspiration during your research?
What questions and scope of work did you consider during your research process?
Was the research methodology effective?
What did you learn from your research findings?

CONCEPTUALISATION

Employing critical and mature solutions through effective design concepts and communications.

DESIGN INNOVATION

Thinking out-of-the-box to implement inventive design innovation.

CRITICAL ANALYSIS

Finding strategic ways to critically resolve issues while keeping traditions, culture and people in mind.

DESIGN SENSITIVITY

Designing with an empathetic mindset with practical, functional and well-designed considerations.

DESIGN SENSITIVITY

Adopting a sustainable and greener sensibility so that design and architecture can coexist harmoniously with nature and its surroundings.

PLACE-MAKING

Understanding the importance of interactions between people, as well as significant cultural contexts.

FORWARD-THINKING

Challenging conventional pragmatisms to re-enact new fundamentals for spatial appreciation and visual impact.

With the rise of global environmental issues and the increased awareness that comes with it, designers today need to expand their focus from mere aesthetics and functionality to also including environmental considerations and the wellbeing of the users.

In fact, architects and interior designers alike hold a large share of responsibility in identifying the environmental impacts of any building by ensuring the materials and products its made with are environmentally-friendly.

Many sustainable design practices today are aligned with the Sustainable Development Goals (SDGs), which have been adopted by all United Nations Member States.

AYDA encourages students to find a holistic approach to their design, which are aligned with 4 of the 17 SDGs:

Affordable and Clean Energy: Buildings must be designed to produce, recycle and limit energy. So, buildings should be designed and constructed in a way that uses appropriate energy technology under the given geographical, climatic and cultural conditions.

Examples include the use of daylight, natural ventilation or materials that support heating or cooling, such as the use of heavy exterior walls in a hot and dry climate.

See An Example

Industry, innovation and infrastructure: Integrating sustainability in the built environment requires an eco-conscious approach to ensure a decrease in pollution and waste. As such, the development of both physical and digital infrastructures should promote sustainable trade and coexistence, including focus on the industry’s use of local materials and resources.

This requires training and the development of new competences at all levels in the building industry, as well as research and prototypes to test the potential of new tools, processes and solutions.

See An Example

Sustainable cities and communities: A built environment should be sustainable such that components of architecture, design and planning contribute in making cities inclusive, safe and robust.

Urban planning considers solutions that are sustainable, affordable and accessible by ensuring that its infrastructure helps promote walking, biking and commuting by public transport as well as reduce pollution. Urban designs should also counteract the environmental impacts stemming from air and noise pollution. Examples include the integration of vegetation and greeneries.

See An Example

Climate action: The carbon dioxide footprint of the built environment must be reduced to adapt to the changing climate. This can be done by reducing energy renovations, integrating renewable energy production in buildings, expanding sustainable transportation infrastructures, reducing transport of building materials, and emphasising the use of local and renewable materials.

Buildings today must also be built to withstand harsh weather and natural disasters.

See An Example

National Awards

Applicable to both Architectural Design and Interior Design categories:

International Awards

National Gold winners go on to represent the country in the Architecture or Interior Design category
at the upcoming Asia Young Designer Awards Summit in Ho Chi Minh City, Vietnam in 2021.

All completed entries
must be submitted by

30 OCT 2020
FRIDAY

Rules & Regulations

1. Participants must be enrolled in an interior design, architectural and/or other relevant courses at an educational institution.

2. This award is open to all interior design students in their second year and above, and to architectural students in their third year and above.

3. Only one entry is allowed per student.

4. Entries must strictly conform to the submission guidelines and must be submitted to the contest coordinator of each school (whenever applicable).

5. Final date of entry is 30 October 2020.

6. All entries shall become the property of Nippon Paint Group of Companies.

7. The Judges’ decisions are final.

8. Shortlisted candidates will be notified to make an oral presentation as part of the final judging procurement.

9. Winners will be notified to attend a ceremony. Winning entries may be featured in marketing and promotional materials as deemed appropriate by the organizer and sponsor.

10. Winners will bear all the expenses for travel costs and other incidentals relating to their appearance at the launch, oral presentation and national level award ceremony.

11. Prizes are non-transferable and non-exchangeable for cash or credit.

12. The organizer reserves the right to substitute prizes with another product of similar retail value without prior notice.

13. All participating students need to have a valid passport at the time of application.

Asia Young Designer Awards

WELCOME!

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Thank You for your interest!

Theme of the Year: Human-Centred Design

A human-centred design consists of three phases

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